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Heart of Art: Denali Dreams Soap Co

Heart of Art: Denali Dreams Soap Co

Home   Heart of Art: FTT Featured Artists & Vendors   Heart of Art: Denali Dreams Soap Co

January 03, 2022

Meet Caitlin of Denali Dreams Soap Co. | Anchorage,  AK

We (Denali Dreams) were born from the dreams of two stay-at-home moms (Barb and Janie) who wanted to make a little extra money while raising their kids. With a pot, a wooden spoon and a worthy recipe, they started Denali Dreams Soap Co in their kitchen in 1997. Caitlin (That’s me!) began working for Denali Dreams in 2005, labeling lip balms. Through the years I learned the ins and outs of the business and bought the company in 2015. I was born and raised in Alaska and am always ready for an adventure, for a corny pun, or a good bowl of soup.

At Denali Dreams we love creating quality products that are good for you and your skin. It warms our hearts to know that a little piece of Alaska will go home with you, wherever in the world that may be. Despite our wide reach, we remain a small shop in the heart of Anchorage, where we make all our products by hand from start to finish. We’re a tight-knit crew that loves music, laughs, and most importantly: good smells. If you’re in town, feel free to stop by our little factory to say hi! We’d love to show you how we “make the dream”. 

We use a method called cold process soap making.
Just like bread-making soap starts off with raw materials and goes through a chemical reaction and becomes something completely different. When we make soap what comes out is no longer oils and lye but soap and glycerin. Who's ready for a chemistry lesson? To make soap you need an acid and a base.  We start off with oils (coconut, palm (sustainable), olive oil, and tallow) which we melt on the stove, this is the acidic part of the recipe.  Then we mix our lye and water to create a solution (This is the basic part of the recipe.) When both mixtures are at the correct temperature we mix them together in a 5-gallon bucket using a paint mixer. The mixture starts out the consistency of olive oil and within 20 minutes to 2 hours (depending on the soap) the soap will become opaque and start to thicken. (this is the chemical reaction starting. This process is called saponification.) This is when we add in our colorants like coffee, paprika, or ground nutmeg and our scent blend. We then pour into tubes or a box to create either an oval or square shape. These soaps will sit for 2 days before we pull them to go to the cutting station. Once pulled the tube/log gets placed on the soap cutter that looks like a cheese cutter that slices it into bars. With our high-tech equipment (a carrot peeler) we bevel the edges so the soap rolls through your hands when you wash. The final touch is a stamp. We used a rubber mallet to stamp a print into each soap. After all that work the soap needs a rest, and we put them on shelves to cure for 30 days. This allows them to lose 20% of their moisture which will help the bar to last longer and not turn to mush. After the curing process, we have a wrapping machine that helps wrap the soaps. The square soaps we still wrapped by hand like a present. Who knew a bar of soap took so long to make?
 
What is your favorite item you currently carry?

I get this question all the time and usually, I say whatever is currently in my shower/sink. I do have a soap I tend to go back to which is our signature soap, Denali Dreams. It's an orange spice and I call it a blanket in the shower. I love this bar because after being outside in the cold and when a blanket or a cup of tea doesn't warm the bones, I pop in the shower with this bar and I immediately feel the warmth. The cinnamon and clove are so comforting while the splash of orange lifts the spirits.


When Caitlin started with Denali Dreams:

My story is a little different as I didn't start the company. I started working for the original owners when I was in high school. I started off labeling lip balms and over the next ten years, I learned the ins and outs of the business, cutting and grooming to making soap to managing the shop. In 2015, Barb and Janie were ready to retire and I was ready to carry on the dream. I've been crafting at Denali Dreams for 17 years and look forward to what the next 17 years have to offer.

 

"My muse comes from all over. Mostly it comes from exploring the beautiful land of Alaska but I would be lying to say it all comes from that. Some of the best ideas come to me at 4 in the morning or over a bowl of soup. There is something about sharing a meal that gets the creativity flowing."

What is your favorite way to overcome creative blocks or burnout?

Traveling! Whether that's up the street to a trailhead or across the world to eat a big bowl of Pho, explore the beaches of Thailand, or raft the icy cold water of Alaska, getting out to see what the world has to offer is a breath of fresh air and a reset button. 


Advice for aspiring Small Business Owners:

Take the next step. Each step will add up to opening your own small business. It can be overwhelming to look at the big picture of all the things you need to get done, so start small and then it doesn't seem so bad. Think of it as a marathon, you aren't going to go out tomorrow and run a marathon without training (maybe you will but it's going to hurt down the road), business is the same. It's all about the long haul and business is just that. So don't try and sprint because you'll run out of steam. 

“One more piece of advice that I've found helpful is to surround yourself with people who are good at what they do. Play to your strengths and get help for the stuff you don't like doing or aren't good at. You will thank yourself later.”

Some Fun Facts about Denali Dreams & Caitlin:

  • Our original name was Birds of a Feather
  • We are celebrating our 25th year of being in business in March 
  • I secretively love all the trashy holiday candy, like candy corn, and those chalky valentine hearts (not peeps though)!
  • This is funny because I typically don't have a sweet tooth or eat candy. 
  • My favorite food is soup (could you tell?) because the possibilities are endless and every country has soup!
  • I have twins, my brothers are twins and growing up there were 6 sets of twins on my street
  • I love making things with my hands, besides soaps and body care products, I'm thoroughly enjoy making Halloween costumes. 
  • If you ever want to talk soap, science, or food, be sure to holler!

Thanks for taking the time to read about me and The Dream!

We are grateful to carry such incredible work from artists with big hearts and burning passions here at Forests, Tides & Treasures, and consider many of them family. Thank you to Caitlin for interviewing with us and revealing her love of both S-O-A-P and S-O-U-P. It is our goal at FTT to bridge the gap between our vendors and consumers and embrace the humanity that we all share. After all, we are better together.

Check out the Denali Dreams Products currently carried at  Forests, Tides & Treasures by clicking here. 

 



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